On April 1, 1979, Carla Bell and her sister opened a tiny boutique in the basement of the building at 2840 College Avenue in Berkeley, CA, selling used Levi's. The store was originally open only in the afternoons and on weekends until 1981 when Carla decided to dedicate herself full-time to her new business, adding Chris Grace to the partnership. Business took off and soon the store was filled to the brim with the best selection of used Levi's in the Bay Area (if not the country!). On July 1, 2006, a new era in Slash's history began when Carla, Chris, and their longterm former manager took their denim expertise and tripled their original retail space, adding a new section to the store that concentrates on NEW lines of denim, with the same attention to customers that made Slash the success it has always been.
July 2021 marked another year of monumental change after Carla’s longtime employee, Adriana Guerra, became partners with her. Slash Denim will continue to inspire denim enthusiasts for decades to come!